Tracey Daniel of Causatum lead a great workshop on Tuesday, making all that attended think about their business. We had to answer a series of questions. There were:
- Your Target customers
- How big would my business be, if I still had every customer who had ever tried me?
- Who are my CORE customers? What do they have in common? Why do they buy from me?
- If I could devote 100% of my time to just one type of customer, who would it be?
- What can I do above and beyond what I normally do to WOW the customers I currently have?
- What can I do to reconnect with past customers who have tried me?
- What can I start doing to deserve more referrals and repeat business?
- What requests aren’t I making that if I did would transform my business and my life beyond my wildest dreams?
- The key to true business success is to make your business work so you don’t have to?
The take home is to make sure you have a consistent message through all channels.